BBC Olympic Title Video is Fantastic

Remember those awful sea cows a few years ago for BBC splash screens? Maybe they were made to numb our sense of taste in preparation for the new Olympic titles. Which I think are absolutely fantastic.

The Stadium UK concept is delightful, the music by Elbow is uplifting and the cartoon animation is fun yet poetic. Most importantly it made me excited and proud.

This video shows how brilliantly creative the Britain is. So many people say that the opening ceremony will not be as good as our Chinese counterparts – I couldn’t disagree more. The Chinese can bring numbers and precision – but the British have an eye for creativity that will make people around the world say, ‘wow – that was pretty cool’. Who better than Danny Boyle to make sure that happens.